# Engagement score & most engaged programs The Engagement page ranks every college program by how much its coaches are actually responding to your emails — opens, clicks, profile views, video views, and replies rolled into one score. Opens and clicks tell you that *something* happened. The Engagement page tells you **who** is paying attention. It rolls every signal a coach can give you — opening an email, clicking a link, viewing your profile, watching a video, writing back — into a single engagement score per program, and ranks your outreach by it. Find it under **Emails → Engagement**, or click **View details** on the Outreach & Engagement chart on your dashboard. ## Watch: the Engagement page in three minutes
A full walkthrough: how the score is built, the Most Engaged Programs table, the dashboard tile, and the engagement column on your target list. ## What's on the page **Stat cards** for the date range you pick (the last 30 days by default): - **Emails Sent** and how many programs those went to - **Opens** with your **open rate** — the share of emails sent in the period that were opened at least once - **Clicks** with your **click rate** — the share of emails with at least one link click - **Replies** with your **reply rate** — the share of programs you contacted that wrote back Each card carries a small sparkline so you can see the shape of the period at a glance. For the full time-series view, use the Outreach & Engagement chart on your dashboard. **Most Engaged Programs** — every program with engagement in the period, ranked by score. ## How the engagement score works Each coach action earns points for that program: | Action | Points | | --- | --- | | Replied to your email | 15 | | Clicked a link in your email | 5 | | Viewed your profile | 5 | | Watched one of your videos | 5 | | Opened your email | 1 | The score is the total for the date range you've selected. A reply is worth the most by a wide margin because it's the only action where a coach chose to spend time on you. Clicks, profile views, and video views count the same — they're all a coach taking a deliberate step past the inbox. Opens count a little, because an open on its own is a weak signal. A few things to know: - **Only real engagement counts.** Automatic opens from mail apps that pre-load images and clicks from email security scanners are filtered out before they ever reach the score. Out-of-office auto-replies don't count as replies. - **One click can earn more than one signal.** When a coach clicks the profile link in your email, that's a click *and* a profile view — 10 points for a coach who actually landed on your page. If they play a video while they're there, that's another 5. - **Replies only count if reply tracking is on.** If you haven't turned it on, the Replies card will say so and link you to Email Setup. Everything else still scores. ## Reading the table Each row shows: - **Rank and score.** The score sits in a blue pill — the bigger the number, the more that program has engaged. Sort by **Score** to put your most engaged programs on top. - **Trend** — how the score compares to the previous period of the same length. An up arrow means the program is heating up; a down arrow means it's cooling off. Sort by Trend to put the biggest movers on top — that surfaces programs a score sort hides, like one that still ranks high but is cooling fast. (There's no trend for the All time range.) - **Engagement** — an icon chip for each signal behind the score: replies, clicks, profile views, video views, and opens, strongest first, and only the ones that actually happened. Hover a chip to name it; the ⓘ beside the column header explains every icon and what it adds to the score. - A **star** next to programs that are already on your target list. Above the table, a search box and a division filter help you find a specific school in the ranking — type any part of the school's name, or narrow to NCAA D1 through Junior College. The row menu (⋯) lets you jump to that program's full activity feed or email history, compose a new email to them, or add them to your target list if they aren't on it yet. ## Where else the score shows up **Your dashboard** leads with an **Engagements** tile: every coach action in the range you've picked, how many programs it came from, and a chip for each signal — so you can tell at a glance whether that number is mostly opens or mostly replies. The ⓘ on the tile explains each icon, and **View details** on the Outreach & Engagement chart brings you to this page. **Your [target list](/docs/colleges/target-list)** shows each school's all-time score and signals in an **Engagement** column, so the list you manage tells you who's engaging without leaving it. Click the header to sort your most engaged schools to the top — sorting is a view, not a re-rank, so your hand-ranked order is untouched. The column appears the first time a coach engages with your outreach; until then there's nothing to score. ## What to do with it - **Follow up with your highest scores first.** A coach who replied or clicked through repeatedly is telling you something — that's where your next email should go. The ↩ reply chip marks the programs that matter most. - **Watch the trend column after a campaign.** Programs suddenly heating up are the ones your new template or video landed with. - **Add engaged programs to your target list.** If a school you emailed on a whim keeps coming back to your profile, it belongs on the list — the row menu adds it in one click. - **Widen the date range if the table looks thin.** Engagement is sparse; switching to the last 3 months or All time usually surfaces more. ## Related - [Opens, clicks & views explained](/docs/tracking/opens-clicks-views) — exactly what counts as each signal - [Replies & email threads](/docs/email/replies-and-threads) — turning on reply tracking - [Your dashboard & metrics](/docs/tracking/dashboard) - [Building your target list](/docs/colleges/target-list) — the same score on the list you manage Source: https://productiverecruit.com/docs/tracking/engagement-score