How to leverage social media to improve your recruiting opportunities

By Colin McAtee • September 15, 2020


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Use social media as a recruiting tool to grow your opportunities and get your name out there. Don’t use it in a negative way that can lose you opportunities. College coaches hang out on social media sites like Twitter, and some actually use it heavily for recruiting. If you take advantage of these platforms, you can achieve tremendous results.

Some tips 👇

1. Add your position, grad year, gpa, test scores, highlight video, and recruiting profile to your bio.

You want any coaches coming to your profile to know this key information right away. Grab there attention with your awesome achievements.

2. Share clips of your best new plays.

Video is a tool coaches use to evaluate talent during the recruiting process. Keep your followers interested by sharing your best clips from YouTube or hudl. Getting retweets can help gather more impressions, meaning more coaches eyes on you.

3. Turn on notifications for coaches you’re following and respond to their tweets with your interest and video.

If you’re actively trying to get recruited by certain programs, becoming engaged with their staff on social media can help gain their attention. You can enable Tweet notifications by clicking the bell icon on a coach's profile.

4. Stay away from sharing anything inappropriate or unprofessional.

Getting recruited is a job, and coaches have a program’s reputation to uphold. Try creating a recruiting specific Twitter / Instagram account, so you can keep it clean and focused on your sport.

I've personally seen teammates ripped apart for some of the tweets they posted on day one of pre-season. You don't wanna be that guy, or even worse be the player who loses a scholarship over it...

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About the author

Colin McAtee, founder of Productive Recruit, is a former college soccer player for the University of Michigan. At Michigan Colin was a first team all Big Ten player, team captain, and team MVP. Colin resides in Chicago, IL where he runs Productive Recruit, works as a software developer, and is pursuing his masters in Computer Science from DePaul University.

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